Ebay
1999

The 90s
Nintendo
1998

Characterized by:
- Welcome text
- Bevel and emboss effects
- Seemingly random use of color
- Animated GIFs
- Custom cursor
- Multi-colored icons
- Aggressive shadows, often to extent of "glowing"
- Bulleted lists
- Underlined hyperlinks
Characterized by:
- Selective use of color
- Mix of sharp and slightly rounded corners, often asymmetric borders
- Multi-colored icons
- Acute gradients, often glossy
- Underlined hyperlinks
- Liberal use of textures and/or images
Netflix
2005

The 2000s
Apple Store
2001

Apple Store
2015

The 2010s
McDonald's
2012

Characterized by:
- Hero images
- Minimalism
- Flat design
- Parallax effects
- Oversized headers and footers
- Sticky navbars
- Content that alternates sides per vertical scroll
Characterized by:
- Elements animating into view
- Alternating background color
- Subtle gradients
McDonald's
2024

The 2020s
Amazon
2024
