Ebay
1999
![](https://assets-global.website-files.com/6009ec8cda7f305645c9d91b/61ddb9ed9c079b50847458f3_ocv07keeB3tb_A34VzCc3ThDiZasv_PfD7qmgdZflHZTzGbS5H2L2AO_hf719SX5ESBCYoJ8n1EKsDLA74JMXPTZ-xKfpOjDd37QuwxRfbm50WhWK0uNBp3IZGz207q5mgcXCf9q.jpeg)
The 90s
Nintendo
1998
![](https://www.webdesignmuseum.org/uploaded/timeline/nintendo/nintendo-1998.png)
Characterized by:
- Welcome text
- Bevel and emboss effects
- Seemingly random use of color
- Animated GIFs
- Custom cursor
- Multi-colored icons
- Aggressive shadows, often to extent of "glowing"
- Bulleted lists
- Underlined hyperlinks
Characterized by:
- Selective use of color
- Mix of sharp and slightly rounded corners, often asymmetric borders
- Multi-colored icons
- Acute gradients, often glossy
- Underlined hyperlinks
- Liberal use of textures and/or images
Netflix
2005
![Apple Store in 2001](https://www.webdesignmuseum.org/uploaded/timeline/netflix/netflix-2005.jpg)
The 2000s
Apple Store
2001
![The Apple Store in 2001](https://www.webdesignmuseum.org/uploaded/fullscreen/the-apple-store-2001.png)
Apple Store
2015
![Apple Store in 2015](static/images/two-thousand-tens/apple-store-2015.png)
The 2010s
McDonald's
2012
![McDonald's in 2012](static/images/two-thousand-tens/mcdonalds-2012.jpg)
Characterized by:
- Hero images
- Minimalism
- Flat design
- Parallax effects
- Oversized headers and footers
- Sticky navbars
- Content that alternates sides per vertical scroll
Characterized by:
- Elements animating into view
- Alternating background color
- Subtle gradients
McDonald's
2024
![McDonald's in 2024](static/images/two-thousand-twenties/mcdonalds-2024.png)
The 2020s
Amazon
2024
![Amazon in 2024](static/images/two-thousand-twenties/amazon-2024.png)